Laryssa F.
Marketing Design Sr Specialist @Sap Customer Experience
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WORK HISTORY
Marketing Design Sr Specialist @Sap Customer Experience
Munich, DE
Established and effectively executed world-class Global Reference Program for SAP Customer Experience with measured success• Designed the team’s reference content strategy that generated over 100m Euro in 16 consecutive quarters, shortening sales cycles and increasing conversions• Successfully focused multiple mediums and marketing channels into corporate omnichannel experience at executive level to focus on business challenges and business outcomes• Lifted sales cycle processes through active education and enablement for cross-functional stakeholders including sales with an industry focus, presales, and GTM teams including the GTM partner ecosystem to achieve results• Built and executed strategic programs with targeted content and messaging to drive business development goals for partner ecosystem that focus on adoption and consumption for continued growth in accounts• Cultivated partner relationships to share value and build brand awareness for SAP Customer Experience solutions
EDUCATION
California State University, Northridge
B.A., Liberal Studies
SKILLS
ABOUT LARYSSA F.
I am a tenacious and success-oriented marketing professional that is maybe too comfortable wearing a sales person\'s hat. I owe a lot of my success to my colleagues in the field and SAP CX customers, who allowed me to document their customer experience journeys. But let\'s get real, the focus is always on closing and generating revenue. I\'m successful helping sales people articulate the value of SAP CX solutions in creative and innovative ways. My strengths include creating content and programs for sales teams that build trust, close deals, drive adoption and consumption. My success navigating a large organization like SAP results in easy to digest sales and marketing content, customer enablement programs, and targeted executive communications at the board level, all of which has resulted in a 60% increase in SAP Customer Experience.com web traffic from November 11 - December 7, 2021.KEY CORE COMPETENCIES:• Sales Focused Marketing Content Designer • Strategic Program & Project Management• Sales Enablement • Client & Partner Relations• Competitive Market Analysis• Workshop Development & Event Execution• Social Media / Video Production• Communication / Presentation • Sales Successes include: Quota Attainment, Aggressive Pipeline Development, Negotiation • Mentor / Motivator / MultiplierIt\'s also my mission to advocate for gender parity. As the SAP Business Women\'s Network Co-Leader of the Munich Chapter, and now the Director of Events for the Global BWN organization, I create innovative programs that enable women to achieve their career goals and elevate SAP to be recognized as a great place to work for women of all ages. Drive Impact with Intention: Diversity; Relationships; Inclusion; Visibility; and Equity is the 20••••23 SAP Global BWN focus.
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