Stefanie Larue

About Stefanie Larue

I’m passionate about driving measurable results by navigating ideal customer profiles, leveraging data-driven insights, and crafting compelling narratives that connect with audiences and accelerate growth. I specialize in modernizing marketing approaches, testing innovative tactics, and aligning cross-functional teams to deliver cohesive GTM programs that consistently generate pipeline and revenue impact.I thrive at the intersection of strategy, operations, and creativity — connecting teams, processes, and data to deliver measurable business impact while continuously innovating marketing approaches.Career Highlights- Pioneered GTM strategy for products and campaigns, covering segmentation, launches, and market communications, driving a 28% YoY increase in inbound ICP leads that converted into opportunities- Strategized and evolved measurable customer acquisition campaigns leveraging multiple channels (email, webinars, ads, etc.) that resulted in $4M of marketing-generated leads, 80% of the pipeline - Spoke on a B2BMX conference panel about content marketing, later featured as a podcast (https://b2bmarketing.exchange/podcast/breaking-through-the-digital-noise-content-that-wows-audiences/)- Implemented automated, personalized marketing initiatives that generated 113 leads and $15K in sales opportunities in a 1,200-user portal beta, improving CLV, growing client portfolios, enhancing the customer experience, and optimizing marketing-to-sales handoff- Partner with sales as a strategic advisor by creating high-impact enablement tools, delivering training, and leveraging AI to accelerate decision-making and asset creation- Built and scaled ABM programs that drove pipeline growth, including $432K ARR added in the first 14 days, increased engagement across 77 key accounts, and 9 of 30 target accounts converting to MQLs in 30 days- Create thought leadership and buyer-journey content, from interactive e-books and ROI calculators to white papers and success stories, while tracking campaign influence, lead sources, and conversion- Develop and implement reporting, dashboards, and marketing automation to optimize ROI, improve GTM effectiveness, and elevate cross-functional collaboration- Vetted, onboarded, and managed 5 external contractors, agencies, and martech partners, enhancing skills of marketing staff and increasing team efficiencies - Established and executed processes and reporting to identify prospects that meet the ICP criteria and display high intent to align efforts with the SDR and sales teams to ensure strategic follow-up

Experience

1. Director of Demand Generation

   Bluefin Payment Systems

   Nov 2022 — Present

   I lead demand generation with a focus on data-driven insights, cross-team collaboration, and innovative campaigns, while modernizing approaches, testing new tactics, and building robust reporting, automations, and marketing operations. I prioritize connecting teams, processes, and strategies to create cohesive programs that drive measurable results and revenue impact.

Education

• University of Central Florida

  Bachelor of Arts (B.A.), Interpersonal/Organizational Communication