Lars Bredahl
Senior Product Manager at Saks Global
- Role
- Senior Product Manager at Saks Global
- Location
- Raleigh, NC, US
- LinkedIn followers
- 500 followers
About Lars Bredahl
Experienced product manager and digital strategist with a proven track record of delivering and enhancing advanced web solutions for Fortune 500 companies across the technology, telecommunications, financial, and retail industries.
Experience
Senior Product Manager
Mar 2022 — Present · New York, NY, US
Own Customer Account experience for Neiman Marcus brands and Customer Data workstream for all Saks Global brands• Led migration of 20+ Saks and 30+ Saks Off 5th triggered and transactional emails to Salesforce Marketing Cloud and optimized item recommendations powered by Algonomy• Previously managed the Personalization, Product Detail Page (PDP) and other “top of funnel” initiatives for Saks Off 5th web experience• Launched SO5 Trigger Service which served as the foundation for real-time personalized messages across marketing channels and helped lifecycle triggers drive 10X their demand per day in Holiday 2023• Led Product Detail Page (PDP) redesign, including new image zoom UI and urgency messaging, that resulted in a 28% lift in Add To Cart (ATC) rate and 75% lift in item recommendation clicks from 2023 to 2024• Coordinate A/B tests to measure the impact of changes to the customer experience before full rollout• Analyze and report on KPIs for executive leaders and other stakeholders
Education
Elon University
B.A., Strategic Communications
2006 — 2010
Elon University
M.A., Interactive Media
2010 — 2011
Skills
- Creative Direction
- Graphic Design
- Account Management
- Public Relations
- Media Relations
- Financial Technology
- Email Marketing
- Google Adwords
- Advertising
- Google Analytics
- Photoshop
- Copywriting
- Marketing Communications
- Dreamweaver
- Illustrator
- Online Marketing
- Digital Strategy
- Digital Marketing
- Social Networking
- Social Media Marketing
- Project Management
- Html
- Strategic Partner Relationship Management
- User Experience
- Content Strategy
- Marketing Strategy
- Marketing
- Agile Methodologies
- Discovernet
- Management
- Writing
- Blogging
- Adobe Creative Suite
- Wordpress
- Public Speaking
- Social Media
- Team Leadership
- Press Releases
- Digital Media
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