Janell Larson

About Janell Larson

With over 25 years of dedicated experience in healthcare marketing, I am passionate about…

Experience

1. Market Director of Marketing & Communications for up Health System

   UP Health System - Marquette

   Nov 2019 — Present · Marquette, MI, US

   With a Bachelor of Science in Business Administration from Central Michigan University, where I dual-majored in Marketing and Management, I bring over 25 years of comprehensive experience in marketing and communications. My career trajectory includes significant leadership roles, including my tenure as the Director of Marketing at UP Rehab Services, where I was instrumental in launching the Great Lakes Sports Medical Institute in Marquette.In this role, I successfully coordinated marketing strategies, developed and nurtured relationships with physicians and healthcare providers across Michigan and Wisconsin, and generated substantial new referrals for rehabilitation services. My expertise extends to implementing service-line program development and strategic planning initiatives, as well as crafting effective marketing plans for various product lines.Before this, I served as the Community Relations, Sales and Marketing Coordinator for the Inpatient Rehabilitation Unit at Marquette General Hospital. Here, I achieved notable success in increasing referrals for hospital clinics across a 300-mile market radius while enhancing community awareness of our healthcare programs and services.Currently, I hold the position of Market Director of Marketing & Communications at UP Health System, where I oversee advertising, marketing, and communication initiatives across multiple facilities, including UP Health System – Bell, UP Health System – Marquette, and UP Health System – Portage. My role encompasses marketing, advertising, community outreach and public relations efforts, ensuring our services are effectively communicated and aligned with community needs.I am passionate about driving impactful marketing strategies that foster growth and enhance patient care in the healthcare sector. I look forward to leveraging my extensive experience to contribute to innovative marketing initiatives that meet organizational goals and elevate brand presence.

Education

• Engadine Consolidated Schools

  High School Graduate, Salutatorian | Business Track

  1990 — 1994

• Central Michigan University

  Bachelor of Science in Business Administration, Marketing and Management

  1994 — 1998

Skills

• Social Media
• Marketing Strategy
• Hospitals
• Team Building
• Program Development
• Healthcare
• Product Development
• Program Management
• Leadership
• Corporate Communications
• Medicare
• Public Relations
• Customer Service
• Customer Relations
• Marketing
• Advertising
• Promotions
• Marketing Communications