Lars Merk
Experienced Digital leader at AstraZeneca leading customer engagement and marketing innovation through Artifical Intelligence that drives business results.
- Role
- Senior Director, Commercial Artificial Intelligence at AstraZeneca
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
About Lars Merk
Specialties: Marketing (GI,Neuro, CNS, Ped, pharmacy) contract sales organization (CSO) conventions and tele-sales management, digital marketing, social media, media and e-media planning, vendor management, contract negotiation, e-learning development, sales management (Institutional,anti-infective,neurology,gastroenterology,alzheimers,pain) Sales training (Institutional,anti-infective,pain management, gastroenterology,psychiatry,alzheimers) Sales (alzheimers,gastroenterology,anti-infective,neuorlogy,pain)
Experience
Senior Director, Commercial Artificial Intelligence
Jan 2026 — Present · Wilmington, DE, US
Education
Thomas Jefferson University
Health Policy
2010 — 2014
Connecticut College
BA, Economics and Government
1989 — 1994
Skills
- Infection
- Global Marketing
- Advertising
- Website Development
- Online Advertising
- Product Management
- Central Nervous System
- Pain Management
- Mobile Marketing
- E-Learning
- Pricing Strategy
- Rheumatology
- Product Launch
- Hospital Sales
- Team Leadership
- Competitive Analysis
- Contract Negotiation
- Social Media Marketing
- Pharmaceutical Sales
- Leadership
- Web Analytics
- Dermatology
- Integrated Marketing
- Healthcare Marketing
- Social Media
- Health Policy
- Change Management
- Selling Skills
- Gastroenterology
- Vendor Management
- Cross-Functional Team Leadership
- User Experience
- Marketing Strategy
- Marketing
- Leadership Development
- Managed Care
- Sales Effectiveness
- Pharmaceutical Industry
- Email Marketing
- Alzheimer's Disease
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