Lars Estrem

About Lars Estrem

Digital Marketing Strategist focused on the intersection of technical performance and customer experience. I bring a proactive, analytical approach to solving complex business challenges, from Technical SEO and AEO to paid search and CMS optimization. I excel at harmonizing content optimization with site speed and user experience, ensuring that the right topics are delivered on a high-performing platform. By collaborating with executives, content creators, and programming teams, I help create digital ecosystems that drive traffic and maximize conversions.

Experience

1. Digital Marketing Manager

   Active Water Sports

   Aug 2023 — Present · Oregon City, OR, US

   Increased boat sales by 26% in the first nine months (2023 vs. 2024) through targeted SEO & SEM campaigns. Achieved record revenue in Q1 2025, with a 30% increase in new boat deposits & a 70% rise in used boat sales. Optimized website structure, functionality & content, leading to improved user experience & better search rankings. Leveraged artificial intelligence tools to optimize ad campaigns, streamline content creation, improve graphic design,and uncover new marketing opportunities.

Education

• California State University, Chico

  BS, Management Information Systems

• Butte Community College

  AS, Business Administration

Skills

• SEO
• Ppc
• Google Adwords
• Analytics
• Strategic Planning
• E-Commerce
• Social Media
• Business Analysis
• Non-Profits
• Nonprofits
• Business Development
• Community Development
• Program Management
• Philanthropy
• Volunteer Management
• Marketing
• Social Entrepreneurship
• Entrepreneurship
• Strategy
• Management
• Sustainability
• Project Planning
• Leadership
• Public Relations
• Social Networking
• Organizational Development
• Strategic Partnerships
• Leadership Development
• Economic Development
• Strategic Communications
• Community Outreach
• Proposal Writing