Lars Stegelmann
Director Marketing & Consulting @Two Circles
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WORK HISTORY
Director Marketing & Consulting @Two Circles
Cologne, DE
Leading the market development and commercial expansion of Two Circles across Germany and Western Europe.Responsible for establishing and positioning Two Circles in the German market as a leading growth, marketing and technology partner for sports, media and entertainment organizations.Key focus areas include:• Go-to-market strategy and commercial growth• Business development and strategic partnerships• Market positioning, brand awareness and commercial storytelling• Commercialization of consulting services and KORE SaaS solutions• Development of relationships with advertisers, rights holders, clubs, federations and media companies• Leadership and integration of a 20+ expert team across data intelligence, marketing & consultingSelected clients include FIFA, UEFA, DFB, DFL, DHB, DEL, FC Bayern München, Borussia Dortmund, Bayer Leverkusen, Eintracht Frankfurt, Vodafone, CUPRA, AUDI, BMW M, UBS, Julius Baer and Warner Bros. Discovery.
ABOUT LARS STEGELMANN
I build and scale commercial growth platforms across sports, media & …
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