Lars Dalseide

About Lars Dalseide

Delivering solid results in corporate & organizational communications, with extensive experience in media relations, crisis communications, and brand reputation initiatives. Created strategies drawing on experience developing print, online, and social media content, as well authoring speeches and op-eds for community influencers, law enforcement, and elected officials. SUMMARY Engaging Communications & Strategic Planning Executive possessing a winning blend of subject matter expertise, skill in relationship management, and practical experience. Leverages a unique mix of strategic and analytical expertise, consistently exceeding performance goals by aligning the talents and effort with organizational objectives regarding messaging, public relations, and media relations. LEADERSHIP HIGHLIGHTS Advanced through a series of positions at the NRA, including Senior Media Specialist, Communications Manager, Media Manager, Media Liaison, and Spokesman. Serves a key role shaping the development of public policy and perception relating to constitutional rights in the United States. Oversaw team that developed original content for publication and syndication on a daily basis, as well as for social media, digital media, newsletters, and press kits. Specialties: Communications, Public Relations, Media Relations, Political Advocacy, Team Leadership, Earned Media, Web Design, SEO, Branding, Advertising, Editorial Calendars, Content Production, Crisis Communications, Speech Writing, Op Ed Writing

Experience

1. Director of Policy Advancement and Media Relations

   American Legislative Exchange Council

   Mar 2023 — Present · US

   Lead strategic planning and advocacy efforts, working closely with stakeholders and internal teams to advance key model policy initiatives at both the state and national levels through traditional and digital media. Craft impactful speeches, op-eds, articles, and additional content to articulate the organization’s policy goals and positions as a thought leader on critical state-focused issues. Manage media outreach to share the organization\'s policy positions through television, radio, digital, and print appearances. Build and maintain relationships with journalists and media outlets to drive positive coverage and public engagement. Write, produce, host, and edit video podcasts, offering in-depth analysis of current policy trends and initiatives. Provide voiceovers for promotional material, ensuring consistent messaging across all media platforms. Lead social and traditional media training programs, empowering staff, stakeholders, and external advocates with the skills needed to effectively communicate policy messages and engage with the media. Foster relationships with legislators and industry leaders, driving collaboration and legislative support for key policy initiatives. Ensure consistent and clear messaging across all communication channels, managing the organization\'s public image and handling media relations during critical situations.

Education

• Georgetown University

  Master's degree

• Hayfield Secondary

  General Studies

• James Madison University

  BS

Skills

• Online Advertising
• Social Media
• Event Management
• Press Releases
• Public Policy
• Content Strategy
• Community Outreach
• Marketing Communications
• Social Media Marketing
• Marketing
• Editing
• Copy Editing
• SEO
• Web Design
• Nonprofits
• Program Management
• Newsletters
• Social Networking
• Content Development
• Journalism
• Crisis Communications
• Media Relations
• Public Relations
• Professional Mentoring
• Speech Writing
• Publishing
• Policy Analysis
• Facebook
• Web Analytics
• Advertising
• Magazines
• Client Liaison
• Fundraising
• Politics
• Strategic Planning
• Writing
• Copywriting
• Government
• Newsletter Production
• Editorial