Larry Strating

About Larry Strating

L••••••••@Live.comAs a strategic B2B salesperson, I enjoy building long-term, mutually beneficial relationships with my customers. By fostering these genuine relationships, I understand how their businesses work and offer solutions that improve efficiency, produce real ROI, and positively impact their bottom line.For over 15 years, I have consistently landed and served $MM contracts with our enterprise-level clients. Most notably, my last 10 years with Global Health Exchange led to multiple promotions and increasing responsibilities thanks to my strong network of satisfied clients. Throughout my career, I have focused on collaborative sales techniques, guiding my clients through our sales process and their own internal approval processes. I especially enjoy working with C-level executives and decision makers, helping them make informed decisions on key products and services that will take their business to the next level.I consistently provide: Revenue and profit growth above goals Business development for complex technical solutions Proactive customer service and retention Accurate sales forecasting and pipeline management Prospecting, cold calling, and networking expertise Enterprise Software/ ERP / Capital Expense Sales Consultative sales/ solution selling techniques High value /$MM major account management CRM /account documentation through SalesTrak, SalesLogix, SalesForce, and SAPI believe in going beyond just the sales results. I offer my clients and our internal teams real business strategies based on my industry knowledge that increases revenues for all parties involved. If a rising tide raises all boats, nowhere is that more true than when I can connect our clients with a solution that meets their biggest challenges head-on.

Experience

1. Strategic Key Account Executive

   GHX

   Oct 2017 — Present · Louisville, CO, US

   Promoted to enterprise sales, leading overall strategic sales plans by building relationships with the company’s largest and most complex enterprise-level accounts.KEY ACHIEVEMENTS: Recognized as GHX’s Top Sales Producer for 2018 and 2020 Awarded GHX’s President’s Club in 2020 Exceeded annual plan and drove a client retention rate of 98% in 2017WHAT I DO:• Consistently build relationships with C-Suite decision makers to gain internal buy-in at the highest level.• Lead comprehensive discoveries to identify needs and generate sales proposals that show a clear ROI and solutions to pervasive business problems.• Build and manage a robust sales pipeline from initial prospecting and lead generation to final negotiations.• Help my clients coordinate the sales process, acting as an expert guide to advance the purchasing decisions.• Generate accurate sales forecasts while efficiently qualifying all leads and sales opportunities. • Increase customer satisfaction by collaborating with cross-functional internal teams in Product Management, marketing, and Customer Support. Offer the voice of the customer (VOC) throughout the process.• Defend established accounts against encroaches by competitors while seeking ways to deepen market penetration by converting new clients.• Serve as a resource to customers by constantly researching the healthcare industry market trends, competitors, automation, and the economic impacts on the healthcare supply chain.

Education

• University of Nebraska at Kearney

  Bachelor of Science, Comprehensive Business Administration

Skills

• Competitive Analysis
• Presentations
• Capital Equipment
• Strategy
• Telecommunications
• Pipeline Management
• Personnel Supervision
• C-Level Negotiations
• Team Leadership
• Forecasting
• Cold Calling
• Management
• Team Building
• C-Level Sales
• Business Development
• Prospecting Skills
• Account Management
• Business Strategy
• Medical Devices
• Saas
• Salesforce.com
• Sales Process
• Strategic Planning
• Discovery Process
• Sales Operations
• Solution Selling
• Problem Solving
• Consulting
• Technical Sales Consulting
• Sales Management
• Market Development
• Long-Term Customer Relationships
• Product Marketing
• Cross-Functional Team Leadership
• Sales
• Marketing Strategy
• Direct Sales
• Training
• Crm