Larry Simcox

About Larry Simcox

As a creative, analytical, collaborative global marketing leader, I have a history of…

Experience

1. Senior Director Product Marketing Consultant

   Adelante Strategic Consulting

   Jan 2023 — Present · Raleigh-Durham-Chapel Hill, NC, US

   Founded a marketing consulting firm to deliver global B2B and product marketing expertise in diverse industries including the SaaS and technology sectors. Balance short-term and long-term business objectives with a keen eye for customer experience, product positioning, storytelling and customer advocacy. Deliver actionable marketing strategies based on customer insights from analysis of qualitative and quantitative research. Create Go-to-Market strategy for innovative new products. Enrich performance by ruthlessly prioritizing marketing plans to find the 20% of effort that will drive 80% impact in customer acquisition and retention. Strengths: Product Marketing – Creative Customer Marketing – End-to-End Marketing Expertise – Product Management – Cross-Functional Collaboration – ERP – Qualitative Analysis – Quantitative Analysis – Sales Enablement Tools – Positive Culture – Customer Journey – B2B Marketing – SaaS Marketing – Hiring – Critical Thinking – Strategic Marketing – New Product Launch – Product Roadmap – Customer Acquisition – Global Marketing Leader – Cross-Functional Collaboration – End-to-End Marketing Expertise – Product Positioning – Customer Engagement – Product Messaging – Content Strategy – Training – Coaching & Mentoring – Public Speaking – Customer Success – Motivating Teams – Storytelling – SaaS Supply Chain Software – Go-to-Market Strategy – Partner Enablement – Customer Insights

Education

• Queens University of Charlotte

  Master of Business Administration - MBA

• Belmont Abbey College

  Bachelor of Business Administration - BBA

Skills

• Solution Selling
• Crm
• Sales
• Direct Sales
• Business Alliances
• Marketing
• Business Intelligence
• Demand Generation
• Program Management
• Product Marketing
• Go-to-Market Strategy
• Saas
• Cloud Computing
• Management
• Product Management
• Strategy
• Leadership
• Strategic Partnerships
• Enterprise Software
• Sales Enablement
• Business Development
• Competitive Analysis
• Start-Ups