Larry Popelka

CEO @Gamechanger Products

Alameda, CA, US
MOBILE NUMBERS
+15•••••••89

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WORK HISTORY

Sep 2007 — Present

CEO @Gamechanger Products

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GameChanger helps companies build powerful, breakthrough brands with fast, flexible entrepreneurial approaches to growth and innovation. Our consulting team is comprised of former sales and marketing executives from P&G, Nestle and Clorox who have also led successful start-ups. The team\'s experience includes Clif Bar, Fresh Express Salads, eBay, iTunes, Oxi-Clean, Axe and the newly-launched Valvoline NextGen.

SKILLS

Product InnovationStrategyStart-UpsMarketing StrategyBrand DevelopmentThought LeadershipCommercializationInternational MarketingMergersMarket AnalysisPartnershipsSegmentationStrategic ThinkingProduct DevelopmentGlobal MarketingBrand EquityCorporate Venture CapitalFmcgGlobal ManagementManagementPersonal CareVenture CapitalProduct MarketingEntrepreneurshipNew Business DevelopmentShopper MarketingDigital MarketingInnovation DevelopmentCompetitive IntelligenceMarketing ResearchCustomer InsightCompetitive AnalysisConsumer ProductsBrand ArchitectureBrand ManagementConsumer BehaviourMergers & AcquisitionsMarketingCross-Functional Team LeadershipStrategic Partnerships

ABOUT LARRY POPELKA

My team and I specialize in identifying and bringing to market \"game changing\" new…

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