Larry MacDonald

About Larry MacDonald

Founders and established companies have monetary optimization opportunities hiding in plain sight.With over five decades of experience as an entrepreneur and strategist, I\'ve seen it all—from the birth of the internet to the AI revolution. I don’t just offer advice; I provide a roadmap to unseen opportunities by connecting dots that others miss.My value is in the unexpected insights: revealing how a niche technology could unlock a new market, or why a \"side project\" could become your next multi-million-dollar venture. I specialize in market expansion strategies and data-driven business development.I\'m here for founders who are ready to move quickly. If you want to:* Transform your biggest challenge into a competitive advantage.* Develop an AI strategy that delivers clear business value.* Command attention from VCs and investors with a powerful narrative.My education spans Stanford, USC, Berkeley, and NYU, but my real expertise comes from the hundreds of real-world conversations with founders who were at a critical inflection point.Your breakthrough isn\'t about working harder—it\'s about seeing differently.The future is often built on invisible foundations. My high curiosity and intuition enable me to identify those subtle shifts and patterns that others miss. With an innovator\'s mindset and a very high risk tolerance, I am driven to explore uncharted territory, not just for the sake of it, but to create durable, long-term value. I am a dependable and trustworthy partner for anyone looking to build something truly new.Ready to find your competitive edge? Let\'s talk.#DigitalTransformation #AI #Marketing #BusinessDevelopment #Innovation #VentureCapital #Preseed #Startups #Intuition #NPD #venturecreation #venturestudio #Iplicensing #innovation #presentations #branding #venturecreation #innovationengine #marketresearch

Experience

1. Chief Strategy Consultant

   Edison Innovations

   Apr 2005 — Present · Santa Rosa, CA, US

   Edison Innovations creates growth by identifying new, disruptive market opportunities offering significantly higher opportunities than traditional approaches and using digital media management to optimize awareness and customer acquisition. It can help executives by identifying new products and services to build a company around. Companies and products based on ideas (without intense market demand) fail in most cases. Why would one want to develop products that must be pushed into the market, rather than be drawn in?Projects include Govipedia (bringing back democracy) and KidsTeachingKids (just what it sounds like). For more information on the Edison Innovations approach, please read the cover article from the North Bay Business Journal below.

Education

• Stanford University School of Engineering

  Certificate, Innovation and Entrepreneurship

• University of the Pacific

  Bachelor of Arts - BA, History and Journalism

• University of California, Berkeley, Haas School of Business

  Certificate, Venture Capital Executive Education, Venture Capital

• University of Southern California

  Master of Science in Digital Media Management - Annenberg School of Communication and Journalism

• University of California, Berkeley, Haas School of Business

  Certificate, Artificial Intelligence: Business Strategies and Applications

• NYU Tisch School of the Arts

  Certificate, Essentials of Film and Television Industries

Skills

• Marketing Strategy
• Product Marketing
• Product Innovation
• Saas
• International Business
• Web Analytics
• Small Business
• Strategic Partnerships
• Marketing Research
• Sem
• Email Marketing
• Strategy
• E-Commerce
• Business Development
• Executive Management
• New Business Development
• Strategic Consulting
• Business Planning
• Management Consulting
• Online Advertising
• Product Development
• Analysis
• Licensing
• Online Marketing
• Mobile Marketing
• Sales
• Digital Strategy
• Analytics
• Business Strategy
• Market Research
• Digital Media
• Mobile Devices
• Website Development
• Lead Generation
• Brand Development
• Project Planning
• Venture Capital
• Competitive Analysis
• Management
• Start-Ups