Larry Guerrero

Executive Media Director @ ICF | Paid Media

Role: Executive Media Director at ICF Next
Location: Reston, VA, US
LinkedIn followers: 500 followers

Advertising & MarketingView LinkedIn profile

About Larry Guerrero

I am an Executive Media Director at ICF, a global consulting, marketing and…

Experience

Executive Media Director
ICF Next
Jan 2015 — Present · Fairfax, VA, US
Direct more than 40 paid media and earned social media specialists focused on digital and offline channels. Use methods such as propensity modeling, testing, and analytics to prioritize investments and maximize sales. Identify technology needs and champion new platforms to maximize revenue for clients. Ensure best practices for proposals, strategies, and POVs. Accounts include a Fortune 100 Healthcare client, Exelon Utilities, CDC, Detroit Edison, Centers for Disease Control, and National Cancer Institute.• Grew team from nine to more than 40 personnel in five years and increased billings 10X through organic client growth and new business.• Mitigated team growth while fulfilling client needs, reducing stress, and improving quality control by establishing standard operating procedures (SOP) to outline instructions on responsibilities and implementation of media campaigns.• Grew revenue 50% by winning an RFP for the consolidation of ad agencies for a major healthcare client; expanded into new product lines and subsidiaries previously handled by other agencies• Increased agency gross revenue by tens of millions of dollars for a major healthcare account in four years by deploying campaigns that grew client sales exponentially and validated through methodical ROI analysis; expanded portfolio to other client product lines.• Expanded portfolio of energy utility clients and prestigious federal government clients such as Exelon, the CDC and National Cancer Institute by developing strategy, overseeing media team, and ensuring that team followed best practices for optimal results.

Education

University of South Carolina-Columbia
Bachelor of Arts (B.A.)

Skills

Digital Strategy
Sem
Mobile Advertising
Advertising
Integrated Marketing
Comscore
Digital Media
Media Planning
Interactive Advertising
Media Buying
Display Advertising
Online Advertising
Mobile Marketing
Outdoor Advertising
Media Strategy
Interactive Marketing
Digital Marketing

Contact information

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Current company

Razorpay

4K employees · Bangalore, Karnataka, India

Power your finance, grow your business. Razorpay is India’s first full-stack financial solutions company. We are on a mission to enhance the payment experience of over 300 million end consumers. And in doing so, we aim to enable Indian businesses - big and small - accept payments digitally with minimal effort and maximum ease. Razorpay has grown from being a payment gateway provider to a solutions-driven organization boasting of an extensive products suite to accept and disburse payments as well as raise capital and park money. In a nutshell, we fit into every nook and corner where your business touches money. #OutgrowOrdinary We identify ourselves as disruptors in the digital payments space and our vision is to power the financial ecosystem for other disruptors. Like attracts like and Razorpay actively looks to partner with established companies and startups that have either broken the glass ceiling in their industry or are set to. The Razorpay Product Suite today comprises verticals, along with Payment Gateway, like Payment Links, Payment Pages, Subscriptions, Smart Collect, Route, Razorpay Capital, RazorpayX, Payroll and Thirdwatch. Razorpay was started in 2014 by two IIT Roorkee alumni, Harshil Mathur and Shashank Kumar. Just a short few years later, Razorpay has evolved into a 800-odd strong organization with some of the best talents in the country helping some of the best companies manage their money movement seamlessly. Certified cool We are a bunch of spirited, ambitious and fun folks. And no, we’re not saying this ourselves--leading institutions have recognized Razorpay for the high trust and high-performance culture that we maintain. Our strength lies in the people we are and we go to great lengths to nurture a family of coders, designers, sellers, marketers, analysts, writers, runners, photographers, gamers, tinkerers, and above all, people who are dreamers and doers at the same time. Be a part of our exciting journey.

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About Larry Guerrero

Experience

Executive Media Director

Education

University of South Carolina-Columbia

Skills

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