Larry Elftman
Marketing Analytics and Strategy
- Role
- Senior Marketing Strategist, Marketing Applied Science at General Motors
- Location
- Huntington Woods, MI, US
- LinkedIn followers
- 500 followers
Experience
Senior Marketing Strategist, Marketing Applied Science
Nov 2024 — Present · Warren, MI, US
Education
Texas McCombs School of Business
MBA, Marketing
1998 — 2000
Michigan State University
BS, Industrial Engineering w. Supply Chain Management Cognate
1988 — 1993
Skills
- Project Management
- Customer Insight
- Segmentation
- Competitive Analysis
- Product Management
- Product Development
- Market Research
- Marketing Research
- Digital Marketing
- Mri
- Integrated Marketing
- Strategy
- Marketing
- Marketing Management
- Market Analysis
- Brand Management
- Marketing Strategy
- Digital Strategy
- Google Analytics
- Analytics
- Kantar
- Advertising
- Advertising Research
- Omniture
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