Larry Hollis

About Larry Hollis

I am a results-driven Creative Manager with 20+ years of experience in agency and in-house environments, specializing in branding, marketing communications, and creative strategy. My background spans print advertising, digital marketing, promotions, video production, social media, and campaign development. Passionate about delivering impactful creative solutions, I combine strategic thinking with hands-on design expertise to produce measurable business results.In my current role at North American Chemical (Irving, TX), I lead a multidisciplinary creative team that develops and manages all creative content for B2B customers. I oversee the full lifecycle of creative projects—concepting, design, production, and delivery—across multiple channels including digital, print, video, intranet platforms, and public-facing websites. Key initiatives include:• Managing the development of a comprehensive mobile sales enablement app (AEMM/Twixl) that drives the highest revenue across the NCH parent company.• Directing brand development, creative assets, and sales tools that support a large North American sales team.• Producing video content, digital collateral, WordPress intranet sites, and social media campaigns for both internal and external audiences.I bring proven expertise in B2B and B2C marketing, strong leadership and project management skills, and a collaborative approach to working across departments. With strengths in creative direction, team management, problem solving, and strategic decision-making, I thrive in fast-paced environments and excel at translating business goals into innovative creative solutions.

Experience

1. Associate Creative Director

   NCH

   Feb 2016 — Present · Irving, TX, US

   Manage and mentor an in-house creative team supporting a global chemical manufacturing company with over $1B in annual revenue. Lead branding strategy, creative execution, and digital transformation initiatives that drive measurable business outcomes for multiple NCH divisions, including Certified Labs, Chem-Aqua, and Chemsearch FE.Key Achievements & Responsibilities:Creative Leadership: Direct and inspire a team of designers and production artists to deliver innovative B2B marketing solutions across print, digital, social media, video, and trade show experiences.Brand Management: Established and implemented consistent brand guidelines, logos, imagery, and messaging across multiple business units, ensuring alignment and stronger market presence.Major Rebranding: Led the full rebrand of recruiting materials for Certified Labs, creating impactful content that improved talent attraction and reduced turnover.Digital Publishing Transformation: Spearheaded the migration of pages of sales and marketing materials to a digital platform (AEMM/Twixl), generating $1M in annual cost savings and supporting over $200M in yearly revenue as the company’s primary sales tool.Global Expansion: Implemented digital publishing processes across 30+ countries (EU, Latin America, Asia), overseeing translations and localized assets for both print and video—driving 50M+ global views and exceeding performance benchmarks.Recruitment Marketing: Developed the “Why Certified” social media campaign featuring employee video stories, significantly improving candidate quality and retention.Sales Enablement: Designed field-ready recruiting apps and digital resources for hiring managers, enhancing efficiency and effectiveness in candidate evaluation.Executive Collaboration: Partner directly with company Presidents and senior leadership to align creative strategies with corporate objectives and obtain final approvals.

Education

• University of North Texas

  Bachelor of Fine Arts - BFA

Skills

• Marketing
• Graphic Design
• Branding & Identity
• Creative Strategy
• Corporate Identity
• Concept Development
• Pre-Press
• Adobe Illustrator
• Creative Direction
• Marketing Communications
• Dreamweaver
• Illustrator
• Brochures
• Typography
• Illustration
• Digital Photography
• Interior Design
• Fashion
• Branding
• Photo Shoots
• Indesign
• Advertising
• Layout
• Corporate Branding
• Adobe Acrobat
• Logo Design
• Email Marketing
• Page Layout
• Art
• Catalogs
• Creative Services
• Image Manipulation
• Collateral
• Packaging
• Quarkxpress
• Posters
• Mac
• Graphics
• Direct Mail
• Project Management