Larry Clark

About Larry Clark

Ideas-first Creative Director/Art Director with 15+ years leading culturally resonant, award‑winning campaigns across brand, social, experiential, and content. Expert at shaping visual identity, defining the look and feel of campaigns, and driving work from concept through production. Hands-on maker with deep experience in TV/film, social-first storytelling, and brand activations that earn attention and drive measurable business results. Known for pushing creative boundaries, spotting opportunities without a brief, and integrating AI to accelerate ideation and craft. Thrives in fast-paced, collaborative environments where culture, creativity, and performance intersect.Portfolio:

Experience

1. Creative Director

   GoTo Foods

   May 2022 — Present · Atlanta, GA, US

   Led creative for the world’s largest soft pretzel brand across identity, campaigns, social, content, and experience for 1,800+ global locations.Directed the brand’s first major rebrand in 30 years—modernizing identity, packaging, uniforms, store design, and digital presence—resulting in record EBITA and system-wide increases in sales, traffic, and check size.Concepted and launched Nugg Bowl, generating national cultural buzz and delivering the highest single sales day in brand history.Created Knead | Eau de Pretzel, a lifestyle-driven brand extension that expanded cultural relevance and earned national press.Developed culturally fluent, insight-driven campaigns that strengthened brand love and broke into conversation across social and earned media.Built and mentored a multidisciplinary creative team; implemented scalable systems that improved output quality and speed.Integrated AI tools (Copilot, ChatGPT, Gemini, VEO3) into creative workflows to accelerate ideation, testing, and production.Partnered cross-functionally with Brand, Social, Media, and Product teams to align creative with business strategy across the full funnel.

Education

• International Academy of Design and Technology (IADT)

  Bachelor's degree, Advertising and Design

• Hocking College

  Associate's degree, Cinematography and Film/Video Production

Skills

• Outdoor Advertising
• Team Leadership
• Travel & Tourism
• Integrated Marketing
• Healthcare Marketing
• Broadcast
• Creative Strategy
• Mobile Applications
• Cause Marketing
• Print Advertising
• Brand Development
• Retail Marketing
• Social Media
• Digital Video
• Viral Marketing
• Adobe Creative Suite
• Web Design
• Art Direction
• Marketing
• Coaching & Mentoring
• Digital Marketing
• Digital Media
• Environmental Awareness
• Computer Animation
• Entertainment Marketing
• Online Advertising
• Grassroots Marketing
• Social Media Marketing
• Digital Strategy
• User Experience
• Consumer Package Goods
• Email Marketing
• B2c Marketing
• Grit
• Strategic Consulting
• Creative Direction
• Video Production
• Mobile Web Design
• Social Marketing
• Strategic Planning