Larry Boyd

About Larry Boyd

Strategic communications leader with over a decade of experience driving marketing innovation, operational alignment, and message impact at the intersection of national defense, public service, and digital transformation. My background spans branding, design, media strategy, recruitment marketing, and international relations with a strong focus on scalable systems, data ethics, and mission-driven storytelling.Currently serving in a senior leadership role within the U.S. Marine Corps recruiting enterprise, I lead cross-functional efforts that fuse creative vision with policy, technology, and analytics. This includes oversight of integrated media campaigns, modernization of lead generation systems, performance metrics development, and stakeholder coordination across government, agency, and tech partners.I specialize in simplifying complex ideas into narratives that move people, whether across a boardroom, a battlefield, or a browser. My work bridges creative execution with strategic foresight, always grounded in measurable outcomes and audience resonance.Core themes in my career- Strategic media planning and digital ecosystem design- National and international communications leadership -Civil-military collaboration and public-private partnerships -Recruiting strategy and behavioral data ethics -Narrative development in high-stakes, high-impact environmentsWhether advancing modernization initiatives, developing data-compliant engagement pipelines, or architecting persuasive campaigns, I bring clarity, integrity, and creativity to the table.

Experience

1. Lead Generation Manager

   Marine Corps Recruiting

   Aug 2024 — Present · Quantico, VA, US

   Lead national-level strategy, media operations, and digital modernization efforts for one of the largest recruiting enterprises in the U.S. military. My role bridges data science, strategic communications, and operational effectiveness to drive qualified lead generation and conversion across multiple platforms

Education

• Case Western Reserve University

  Engineering

  2007 — 2009

• Southern New Hampshire University

  Master of Arts (M.A.), Public Relations, Advertising, and Applied Communication

  2014 — 2016

• Expeditionary Warfare School

  MAGTF Planning

• Liberty University

  Doctor of Philosophy - PhD, Strategic Media

• Cleveland State University

  Bachelor of Arts - BA, Public Relations, Advertising, and Applied Communication

  2009 — 2013

Skills

• Management
• Designing
• Advertising
• Social Networking
• Nonprofits
• Training
• Adobe Creative Suite
• Customer Service
• Communication
• Photoshop
• Photography
• Operation Efficiencies
• Knowledge-Hungry Learner
• Microsoft Word
• Event Planning
• Editing
• Social Media Marketing
• Microsoft Excel
• Powerpoint
• Leadership
• Swift Learner
• Social Media
• Graphic Design
• Public Relations
• Accounting
• Research
• Fundraising
• Marketing
• Microsoft Office
• Sales
• Strategy
• Indesign
• Project Management
• Creative Visualization
• Facebook
• Illustrator
• Graphics
• Community Outreach