Larry Baird

About Larry Baird

I’ve spent over 25 years at the intersection of technology, marketing, and operational excellence - transforming bold ideas into winning strategies and execution. My journey spans 8 years in streaming and I now serve as COO at The Product Consult, where we help organizations turn visionary product ideas into market-leading realities.I’m a multi-time business co-founder, hands-on operator, and C-suite executive with three successful acquisition exits in the past 7 years. Whether scaling a genre-focused streaming brand at Screambox, pioneering social media ad campaigns for local businesses at Tiger Pistol, or expanding streaming channel brands at TV4 Entertainment - I have consistently combined creative vision with rigorous, data-driven execution to deliver both immediate revenue-producing impact and long-term value.During my streaming career at Crackle, Redbox, TV4 Entertainment, and Screambox, I drove strategies that scaled customer acquisition, boosted brand awareness, and increased viewership & launched award-winning original content, built digital campaigns, and implemented data-driven tools that scaled monthly active users and delivered 5X ROI on multi-million-dollar budgets. These experiences reinforced my commitment to data-driven, innovative problem solving and customer-focused decision-making driven by advanced analytics and machine learning.Now, at The Product Consult, we partner with companies at all stages to refine product strategies, streamline development, and accelerate go-to-market execution. By blending strategic planning, operational expertise, and deep product management expertise in sectors across Retail, AI, D2C, B2B, and SaaS, we transform complex challenges into actionable solutions that drive innovation, enhance customer engagement, and fuel sustainable growth.I pride myself on being a hands-on leader who builds strong, flexible teams empowered to move quickly, test ideas, and make informed decisions in support of a unified vision. From negotiating strategic partnerships with industry giants like Amazon, Roku, Samsung, Best Buy, OfficeMax, Fidelity, Google, Microsoft, and hibu to leading global, multi-channel campaigns, I am passionate about converting challenges into growth opportunities.Specialties & Skills: • Strategic Leadership in Streaming• Entrepreneurship & C-suite Excellence• Data-Driven Marketing & Product Innovation• Operational Excellence & Agile Change Management• Global Partnership & Market ExpansionLet’s connect and explore how we can transform bold ideas into market-leading successes together.

Experience

1. COO

   The Product Consult

   Aug 2024 — Present · Los Angeles, CA, US

Education

• The University of Texas at Austin

  Bachelor of Business Administration - BBA, Marketing, Concentrations in International Business and Spanish

Skills

• Product Marketing
• Subscriptions
• Strategic Partnerships
• B2b
• Strategy
• E-Commerce
• Crm
• Business Planning
• Mobile Devices
• Business Development
• Program Management
• Product Development
• Lead Generation
• Customer Acquisition
• Product Management
• SEO
• Go-to-Market Strategy
• Leadership
• Competitive Analysis
• Brand Management
• Cross-Functional Team Leadership
• Start-Ups
• Marketing Strategy
• Marketing
• Market Research
• Email Marketing
• Management
• Saas
• Building Services
• Online Marketing
• P&L Management
• Customer Relationship Management (Crm)
• Thought Leadership
• Sem
• Product Launch
• Brand Development
• Segmentation
• Online Advertising
• Analytics
• Business Strategy