Larry Willis

About Larry Willis

I am a young professional with several years of teaching experience in higher education, and an interest in engagement amongst diverse populations in industrial and academic settings. I have a master’s degree in strategic communication from Troy University, and an additional 18 semester graduate hours in applied sociology from The University of Alabama at Birmingham. I work in corporate communications at Michelin as a regional site and change communication manager. Additionally, I am pursuing my doctorate degree in Communication and Information Sciences at The University of Alabama.

Experience

1. Regional Site and Change Communication Manager

   Michelin

   Jan 2023 — Present · Tuscaloosa, AL, US

   Give feedback to Site Management teams on internal communication messaging Lead the development, production and implementation of a strategic communication plan Direct internal or external partners as required to ensure effective and efficient translation of communication strategies into activation plans Periodically benchmark strategy and communication plan with other organizations seen as best in class Implement action plans for corporate and brand communication Use performance measurements to establish a diagnostic Understand audiences and develop specific actions and tools to promote their engagement with the entity/Group strategy and initiative Develop managerial communication tools and support this communication with the management of the entity Identify gaps or support materials to improve communication channels Assist in developing change communication plans Draft messaging for company spokespeople Use crisis communication tools to manage crises of varying complexity Follow reputation management guidelines to maintain the organization\'s reputation and authenticity through team member engagement Ensure the consistency of the different brands\' positioning within the Group\'s communication actions Implement through their internal partners the Group Brand management standards in terms of editorial, visual and sound identities Demonstrate understanding of brand performance and communication efficiency monitoring Lead visual/multimedia projects, coordinate across departments and delivers final products Contribute as a key team member, along with site Leadership Team, to set community relations strategy

Education

• The University of Alabama

  Doctor of Philosophy - PhD, Communication and Information Sciences

  2020 — 2023

• University of Alabama at Birmingham

  Master of Arts - MA (18 Additional Semester Graduate Hours), Applied Sociology

  2018 — 2019

• Troy University

  Master of Science (M.S.), Strategic Communication, 4.0 GPA, 4.0 GPA

  2016 — 2017

• Troy University

  Bachelor of Science (B.S.), Broadcast Journalism, Minor in Public Relations, Summa Cum Laude

  2014 — 2016

• James H Faulkner State Community College

  Associate of Arts (A.A.), Social Science, 4.0 GPA

  2012 — 2014