Larry Ricca

Sales leader, outside the box thinker, relationship builder, winning attitude

Role
Sr Director at Nwea
Location
Las Vegas, NV, US
LinkedIn followers
500 followers

About Larry Ricca

Growth-focused executive with proven success leading sales teams across diverse business stages from a $1B publicly traded company to scaling from sub $30M to $50M and startups surpassing $10M in revenue.A believer in the science of sales and solution-based selling, I leverage analytics, KPIs, and Lean Six Sigma methodologies to optimize performance, increase efficiency, and drive measurable results. I lead as a coach, building high-performing, quota-exceeding teams through structured enablement, and accountability.My Super Power is bringing simplicity to a complex sale, removing obstacles while gaining trust and influencing belief for a winning team.

Experience

  1. Sr Director

    Nwea

    Apr 2024 — Present

Education

  • Saddleback College

    Associate Arts Degree

    1992

  • California State University, Fullerton

    Public Relations

Skills

  • Sales Presentations
  • Crm
  • Solution Selling
  • Business Development
  • Training
  • New Business Development
  • Sales Management
  • Marketing Strategy
  • Marketing
  • Sales Process
  • Sales
  • Sales Operations
  • Customer Service
  • Account Management
  • Strategic Planning
  • Team Building

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