Larry Ricca
Sales leader, outside the box thinker, relationship builder, winning attitude
- Role
- Sr Director at Nwea
- Location
- Las Vegas, NV, US
- LinkedIn followers
- 500 followers
About Larry Ricca
Growth-focused executive with proven success leading sales teams across diverse business stages from a $1B publicly traded company to scaling from sub $30M to $50M and startups surpassing $10M in revenue.A believer in the science of sales and solution-based selling, I leverage analytics, KPIs, and Lean Six Sigma methodologies to optimize performance, increase efficiency, and drive measurable results. I lead as a coach, building high-performing, quota-exceeding teams through structured enablement, and accountability.My Super Power is bringing simplicity to a complex sale, removing obstacles while gaining trust and influencing belief for a winning team.
Experience
Sr Director
Apr 2024 — Present
Education
Saddleback College
Associate Arts Degree
1992
California State University, Fullerton
Public Relations
Skills
- Sales Presentations
- Crm
- Solution Selling
- Business Development
- Training
- New Business Development
- Sales Management
- Marketing Strategy
- Marketing
- Sales Process
- Sales
- Sales Operations
- Customer Service
- Account Management
- Strategic Planning
- Team Building
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