Larry Packer

About Larry Packer

As a Strategic Sales Coach and Architect, I empower teams to bridge the gap between complex technical capabilities and the mission-critical needs of the communities we serve. I specialize in transforming the sales process from a transactional exchange into a high-stakes partnership, coaching representatives to move beyond \"features and benefits\" to uncover deep-seated customer challenges. By mastering the art of value-based positioning and commanding oral presentations, my teams deliver extraordinary value through narratives that resonate with urgency and purpose. My ultimate mission is to ensure that our solutions aren\'t just sold, but are positioned as essential catalysts for creating safer, more resilient communities.

Experience

1. Director Sales Performance and Executive Coaching

   Motorola Solutions

   Feb 2021 — Present

   In the world of mission-critical operations,\"good enough\" isn\'t an option. When our customers face their greatest challenges, they aren\'t looking for a vendor—they are looking for a partner who understands that the stakes are measured in community safety. As a Sales Coach, my mission is to bridge the gap between complex technical solutions and the human impact they deliver. I help sales teams move beyond \"features and benefits\" to uncover the deep-seated needs of our clients.What I focus on:Deep Discovery: Coaching teams to identify the \"why\" behind the \"what,\" ensuring we address the core issues our customers face.Narrative-Driven Presentations: I train teams to move away from dry slide decks and toward compelling oral storytelling. We focus on delivering presentations that command the room, distilling complex data into clear, urgent, and persuasive narratives.Value-Based Positioning: Shifting the narrative from price to extraordinary value, showing how our solutions act as a force multiplier for safety.Mission Alignment: Aligning our sales strategy with the customer’s ultimate goal: building and maintaining safer communities.Communication Mastery: Developed a specialized \"Command the Room\" training module, teaching representatives how to orally present high-tech solutions with the authority, clarity, and empathy required in public safety and mission-critical environments.

Education

• Loyola College in Maryland

  MBA

• Temple University

  BSEE

Skills

• Solution Selling
• Business Planning
• Presentation Development
• Crm
• Team Leadership
• Leadership
• Channel Partners
• Management
• Team Building
• Product Launch
• Mobile Devices
• Business Strategy
• Salesforce.com
• Oral Communications
• Sales Operations
• Coaching
• Process Improvement
• Business Development
• Pricing
• Sales Management
• Sales
• Selling Skills
• Program Management
• Wireless Technologies
• Wireless
• P&L Management
• Product Marketing
• Sales Presentations
• Key Account Management
• Negotiation
• Cross-Functional Team Leadership
• Marketing Strategy
• Sales Process
• Competitive Analysis
• Contract Negotiation
• Selling
• Start-Ups
• Project Planning
• Strategic Planning
• Training