Larry Murray

About Larry Murray

A dedicated Senior Marketing & Brand Management Professional, Larry has more than a decade of world-class experience in the music and events industry, overseeing brand management, talent buying/ booking, celebrity partnerships, experiential marketing, and new business development. He has instituted high-impact marketing initiatives that generated millions of dollars in revenue in competitive markets, and his work has transformed the careers of multiple artists. He is revered for recognizing customer desires, delivering comprehensive solutions, and generating strong loyalty world-famous clients.As the Vice President of Marketing and Branded Content at Luck Reunion, Larry implemented highly effective marketing techniques and strategies, thanks to an in-depth familiarity with current culture, brand partners, celebrity content, and digital strategy. He also served as Owner and Operator of Foolish Kings, a full-service artist and celebrity management, marketing, sponsorship, digital agency, and experiential firm. In this capacity, he oversaw a roster of artists and brands and orchestrated lucrative and beneficial sponsorships and partnerships. With his impressive history of high performance and professional excellence, Larry is certain to excel in marketing management, brand management, branded content, or brand partnership roles.

Experience

1. Head of Artist & Music Partnerships

   International Justice Mission

   Sep 2025 — Present · Austin, TX, US

   International Justice Mission (IJM) is the largest global organization working to protect people in poverty from violence and end modern-day slavery. As Head of Artist & Music Partnerships, I connect artists, managers, and music industry communities to this mission by building catalytic and deep partnerships that shape tours, festivals, and cultural platforms into spaces where stories of justice and freedom are shared, audiences are inspired to act, and music becomes a catalyst for human dignity. Until all are free!

Education

• Austin Community College

  Public Speaking

  2001

• University of Phoenix

  Bachelor of Science , Marketing Coursework

  2002 — 2003

• Blinn College

  Associate's of Arts, Communication and Media Studies

  2000 — 2000

Skills

• Marketing
• Nonprofits
• Sponsorship
• Microsoft Office
• Video
• A&R
• Music
• Leadership
• Television
• Public Speaking
• Marketing Communications
• Facebook
• Microsoft Word
• Team Leadership
• Research
• Leadership Development
• Strategy
• E-Commerce
• Advertising
• Entrepreneurship
• Wordpress
• New Media
• Music Industry
• Talent Management
• Event Management
• Strategic Planning
• Publicity
• Social Networking
• Online Marketing
• Management
• Brand Management
• Content Strategy
• Fundraising
• Marketing Strategy
• Blogging
• Digital Marketing
• Press Releases
• Digital Media
• Brand Development
• Public Relations