Larry Ireland

Directory of Consumer & Category Insights @Gorton's

Boston, MA, US
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Mar 2023 — Present

Directory of Consumer & Category Insights @Gorton's

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Gloucester, MA, US

EDUCATION

1988 — 1991

Cornell University

Bachelor of Arts, Psychology

1995 — 1997

Boston University

Master of Public Health, Biostatistics

SKILLS

Market ResearchCustomer InsightQuantitative ResearchSurvey DesignQualitative ResearchFocus GroupsConsumer BehaviourMarketing ResearchConsumer InsightOnline ResearchSpssSurvey ResearchPrimary ResearchReport WritingBusiness InsightsMarketing StrategyCommunity SitesResearch DesignQuestionnaire DesignOnline ModerationBrand EquityAdvertising Research

ABOUT LARRY IRELAND

Accomplished agency leader with extensive experience shaping the vision, culture and development of consumer and marketing insight capabilities to drive customer-centric business growth on a global scale. Excel at powering research strategies, transforming insights into brand strategy and creating compelling consumer narratives to motivate organizational change. Propels customer and revenue growth using a consultative mindset to identify white space opportunities, stimulate product innovation and inspire marketing campaigns to generate competitive advantages in the marketplace. Demonstrated success leading teams to establish best-in-class organizational tools, processes, and capabilities to push the boundaries of creativity and innovation. Passion for learning and development with track record for growing talent through formal training and serving as a highly effective coach and mentor.

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