Larry Gray
Shopper Insight Lead @The Boston Beer Company
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WORK HISTORY
Shopper Insight Lead @The Boston Beer Company
Transitioned into a new role created by the CMO to lead the building of a Shopper Insight platform across the organization. Developing channel, retailer, and brand insights to drive a more strategic approach to retailer engagements.
EDUCATION
Northeastern University
BS in Marketing
ABOUT LARRY GRAY
Strategic category thought leader across Dry Grocery, Beverage, and Frozen covering 17 CPG categories 20+ years of category management experience focused on sales, marketing, and merchandising 15+ years of people leadership expertise building and developing teams Advanced skills in strategic planning, business development, and shopper/consumer insights Highly analytical with the ability to manage large amounts of data into concise and actionable insights Proven track record developing strong retailer partnerships Certified Professional Strategic Advisor by the Category Management Association 2012
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