Larry Donnell Reed
Director, Brand Launch and Brand Optimization
- Role
- Director, Brand Launch Analytics at GSK
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
About Larry Donnell Reed
Accomplished Head of Strategy, Analytics and Insights, and Pharma and Biopharma Executive…
Experience
Director, Brand Launch Analytics
Aug 2022 — Present · Philadelphia, PA, US
Leading business insights and analytics for brand launch and brand optimization. Major accomplishments include: Global Recognition Award, Silver Award in support of the brand launch. Global Recognition Award from the Commercial Insights & Operations Leadership Team for field force sizing, alignment and targeting. Determined and completed precision targeting of HCPs for personal and digital promotion based on (1) target patient population characteristics and dimensions and (2) desired behavioral and attitudinal attributes. Identified ‘must-have’ data sources to secure visibility inside external business organizations of high interest.Built and building strong business relationships within GSK to maneuver effectively and efficiently a highly matrixed business environment. Relied on as a subject matter expert and leader. Built a strong analytics team that continues to deliver exceptional high-quality work.
Education
Massachusetts Institute of Technology
Masters
Haverford College
Bachelors
Princeton University
Masters
Skills
- Program Management
- Management
- Data Analysis
- Product Launch
- Business Intelligence
- Segmentation
- Crm
- Business Planning
- Market Analysis
- Strategic Planning
- Consulting
- Forecasting
- Biotechnology
- Business Analysis
- Customer Relationship Management (Crm)
- Product Development
- Analysis
- Strategy
- Sales
- Analytical Skills
- Leadership
- Analytics
- Sales Effectiveness
- Business Strategy
- Infectious Diseases
- Healthcare
- Business Development
- Brand Management
- Cross-Functional Team Leadership
- Competitive Intelligence
- Marketing Strategy
- Pharmaceutical Industry
- Market Research
- Product Management
- Competitive Analysis
- Start-Ups
- Management Consulting
- Life Sciences
- Marketing
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