Larry Brayman
Chief Marketing Officer and Board Member @Workout Anytime Franchising Systems, LLC
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WORK HISTORY
Chief Marketing Officer and Board Member @Workout Anytime Franchising Systems, LLC
I lead the strategic vision and execution of all marketing, branding and communications initiative across our growing network of franchise locations.Developing and executing data-driven franchise-friendly marketing programs that drive growth, unit-level profitability and brand consistencyLeading a high-performing team of marketing, digital, creative and public relations professionalsCreating integrated public relations and communications strategies to elevate brand visibility and relevanceBuilding robust franchisee support systems, including local marketing toolkits, cop-op development and in market activation strategiesEnhancing customer acquisitions, retention and loyalty through performance marketing, CRM and segmentation efforts.Championing brand storytelling and consumer engagement across social, web and in-club experiencesCollaborating cross-functionally with operations, development and leadership to align marketing with business goals and franchisee success
SKILLS
ABOUT LARRY BRAYMAN
Accomplished strategic Brand Builder, Retail Marketer, and cross functional leader. • Senior marketing executive with a solid base of brand-building, sales driving, field marketing, and public relations experience within highly competitive markets. • Expertise in local and national marketing planning, media planning-buying and collaborating with other key executives on strategy development and leading cross functional teams. • Strong analytical skills and forward-thinking leadership in a team environment focused on continuous improved business performance.Specialties include franchisee management, new product development, P&L analysis, corporate communications, marketing co-op creation and management, sports marketing-activation and social media creation.
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