Frank Larocco
Category Leader - Direct Mail @Taylor Corporation
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WORK HISTORY
Category Leader - Direct Mail @Taylor Corporation
Orlando, FL, US
Manage Direct Mail category for Taylor Print & Visual Impressions, collaborating with sales, marketing, operations, and technology teams to develop market-focused strategies.• Lead a team of high-performance category specialists, partnering with finance to set budgets and track financial performance.• Monitor performance metrics to evaluate success and adjust market strategy as needed.
EDUCATION
Neshannock
Diploma, Academic
Penn State Erie, The Behrend College
Industrial and Organizational Psychology
Penn State University
BA, Industrial Psychology/ Business Minor
SKILLS
ABOUT FRANK LAROCCO
At Taylor Corporation, my focus is on managing the Direct Mail category, where we develop market-focused strategies in collaboration with cross-functional teams. Our team\'s mission is to enhance operational efficiency and financial performance, leveraging marketing and technological insights to stay ahead in a dynamic industry landscape. With a background in strategic business development I bring a wealth of experience in creating innovative marketing solutions that resonate with diverse clients.As a Category Leader, I have steered the division to monitor and adjust our market strategy based on performance metrics, ensuring our offerings align with client expectations and industry trends. My expertise in strategic relationship building and marketing communications, has been pivotal in fostering a high-performance culture and delivering tailored print and digital marketing platforms that drive business growth.
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