Frank Larocco

About Frank Larocco

At Taylor Corporation, my focus is on managing the Direct Mail category, where we develop market-focused strategies in collaboration with cross-functional teams. Our team\'s mission is to enhance operational efficiency and financial performance, leveraging marketing and technological insights to stay ahead in a dynamic industry landscape. With a background in strategic business development I bring a wealth of experience in creating innovative marketing solutions that resonate with diverse clients.As a Category Leader, I have steered the division to monitor and adjust our market strategy based on performance metrics, ensuring our offerings align with client expectations and industry trends. My expertise in strategic relationship building and marketing communications, has been pivotal in fostering a high-performance culture and delivering tailored print and digital marketing platforms that drive business growth.

Experience

1. Category Leader - Direct Mail

   Taylor Corporation

   Mar 2025 — Present · Orlando, FL, US

   Manage Direct Mail category for Taylor Print & Visual Impressions, collaborating with sales, marketing, operations, and technology teams to develop market-focused strategies.• Lead a team of high-performance category specialists, partnering with finance to set budgets and track financial performance.• Monitor performance metrics to evaluate success and adjust market strategy as needed.

Education

• Neshannock

  Diploma, Academic

• Penn State Erie, The Behrend College

  Industrial and Organizational Psychology

  1985 — 1987

• Penn State University

  BA, Industrial Psychology/ Business Minor

Skills

• Customer Retention
• New Business Development
• Building Relationships
• Account Management
• Social Networking
• Social Media Marketing
• Procurement
• Marketing
• Interviewing
• Social Media
• Time Management
• Closing Skills
• Business Meetings
• Government Contracting
• Relationship Building
• Communication Written
• Management
• B2b
• Direct Marketing
• Creative Direction
• Personnel Development
• Crm
• Presenter
• Proposal Writing
• Event Marketing
• Direct Mail
• Sales Process
• Marketing Strategy
• Direct Sales
• Event Management
• Leadership
• Written Presentations
• Project Implementation
• Meeting Deadlines
• Trade Shows
• Mobile Marketing
• Marketing Communications
• Project Planning
• Crisis Management
• Integrated Marketing