Larissa Murphy
Relentlessly focused on driving growth through performance marketing and brand strategies.
- Role
- VP, Marketing and Brand Manager at First Commonwealth Bank
- Location
- Indiana, IN, US
- LinkedIn followers
- 500 followers
About Larissa Murphy
By day I work at a financial institution generating / managing / monitoring advertising and social media content, designing materials that leverage our message, maintaining a consistent brand experience for 124 retail locations across Pennsylvania and Ohio and developing / deploying customer communications for an eleven-billion dollar regional bank. My goal is to never miss an opportunity to help our customers build their financial confidence. By morning, evenings and night I\'m a wife to my best friend, Ian and mom to my three kids. Somehow a video of our story has received more than 10 million views and we wrote a book. We love to share our story and aim to bring hope to those who feel alone.Our life is full, but it is good.
Experience
VP, Marketing and Brand Manager
Nov 2025 — Present
Education
Indiana University of Pennsylvania
Bachelor of Arts (B.A.), Journalism / Communications Media
2003 — 2006
Skills
- Social Media Marketing
- Customer Acquisition Strategies
- Loans
- Public Relations
- Management
- Team Building
- Creative Writing
- Customer Service
- Event Planning
- Event Management
- Social Media
- Marketing Communications
- Leadership
- Financial Institution Marketing
- Sponsorship Activation
- Banking
- Public Speaking
- Marketing
- Graphic Design
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