Larissa Lawrie
Marketing Insights & Research Strategist | Bridging UX Research, Behavioral Science & Brand Strategy
- Role
- B2c Associate, Marketing at Pulse Labs
- Location
- Wichita, KS, US
- LinkedIn followers
- 500 followers
About Larissa Lawrie
I’m a program and operations leader working across UX research delivery, marketing…
Experience
B2c Associate, Marketing
Oct 2024 — Present
Lead end-to-end panelist acquisition across paid, organic, and owned channels, recruiting 10K+ niche participants and accelerating timelines for high-impact UX research for large technology companies like Google and Amazon. • Manage recruitment campaigns using HubSpot, SurveyJS, Asana, and Google Sheets, optimizing outreach, screeners, and onboarding to improve qualification accuracy and show-up rates.• Collaborate cross-functionally to implement automation, streamline workflows, and reduce manual processes by over 50%, resulting in savings of 10+ hours weekly.• Deliver ongoing client updates, troubleshoot recruitment challenges, and apply A/B testing to improve conversion and campaign performance.
Education
University of Missouri-Columbia
Doctor of Philosophy - PhD, Journalism
Wichita State University
Bachelor of Arts - BA, Strategic Communication
Wichita State University
Master of Arts - MA, Communication
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