Larissa Via
Economic Development Director | Community Strategist | Downtown Revitalization Advocate | Joymaker
- Role
- Development and Engagement Director at Cool Spring Downtown District
- Location
- Raleigh, NC, US
- LinkedIn followers
- 500 followers
About Larissa Via
With over a decade of experience in urban and land-use planning, I am passionate about…
Experience
Development and Engagement Director
Oct 2025 — Present · Fayetteville, NC, US
As Development and Engagement Director with Cool Spring Downtown District, I champion economic growth and revitalization for downtown Fayetteville by driving creative fundraising campaigns, securing strategic grants, and building sponsorships to accelerate district programming and investment. I design and lead business attraction and retention strategies—resulting in measurable increases in new business openings and expanded merchant support—while advancing placemaking, arts, and cultural initiatives that transform the district into a thriving, destination community. Through proactive partnerships with community leaders, funders, and elected officials, I deliver innovative engagement and downtown management practices that foster economic vibrancy and sustainable growth.
Education
James Madison University
Bachelor’s Degree
2005 — 2009
North Carolina State University
Master of Business Administration (MBA)
2016 — 2018
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