Larissa Scherrer
Senior B2b Marketing and Strategy @Indeed Innovation
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WORK HISTORY
Senior B2b Marketing and Strategy @Indeed Innovation
Hamburg, DE
Indeed Innovation tackles global sustainability challenges through circular design and innovation.Key responsibilities: Shaping B2B marketing strategy to support lead generation and business growth Planning and producing content across channels—white papers, case studies, and blogs Managing CRM and supporting company-wide HubSpot implementation Leading SEO efforts, including AI-driven search optimization, achieving 38% growth in targeted keyword rankings Aligning marketing with circular economy and digital product passport initiatives
EDUCATION
Universidade Feevale
Bachelor's degree, Fashion Design and Technology | Brazil
ESPM Escola Superior de Propaganda e Marketing
Master's degree, Digital Marketing | Brazil
Hyper Island
Course, Digital Marketing and Strategy | Online and Stockholm
ABOUT LARISSA SCHERRER
Hi, I’m Larissa. Or just Lari.I’m curious by nature and always looking to discover what’s around the corner. That mindset brought me from Brazil to Germany five years ago. Sometimes I feel more German than Brazilian—until I remember how much I enjoy thinking creatively and finding smart, unexpected solutions. That’s when I know my Brazilian side is still going strong.I’ve worked in marketing for over 12 years, primarily agency-side, where I built experience in both creative and strategic roles. I love fast-moving environments and helping brands figure out the right mix of strategy, content, and storytelling. Whether it’s building awareness, growing a community, driving sales, or creating demand, I focus on making sure marketing really works.I’ve led teams and built strategies that delivered real results for brands like Lufthansa Technik, Coca-Cola Brazil, Veja Shoes, German Design Council, Fila, and many others.Since 2019, I’ve been diving into blockchain technology, the circular economy, and innovation.
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