Larissa Marcontell Sonnen

Founder & COO @Pfi Advisors

Los Angeles, CA, US

As Founder and Chief Operating Officer of PFI Advisors, I handle the day-to-day operations of the firm. As a former AXA financial advisor, I worked exclusively with high net worth clients and business owners, which provides me the detailed insights to understand your business and relate to the struggles you face every day as an advisor/business owner. Rounding out my career, I headed Operations for a division of Schwarzkopf Professional, managing Customer Service centers in the U.S. When Schwarzkopf was sold to a German conglomerate, I oversaw the systems transition to SAP and I managed my Finance division’s move to the Philippines. Being an entrepreneur has been a key part of my professional development. I owned and managed a successful equestrian business for 10 years that ultimately put me through college. These business experiences help me relate to our clients on the many aspects of entrepreneurship. I studied at the University of Twente in the Netherlands and graduated with honors from California State University, Northridge with majors in both Business Law and Marketing.