Larissa Andreu
Brand & Partnership Marketing | Brand Strategy | Project Management | Events | Social Media
- Role
- Senior Analyst, Brand Id & Campaigns at JetBlue
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Larissa Andreu
NY born and raised marketer and storyteller with a passion for building brands people…
Experience
Senior Analyst, Brand Id & Campaigns
Mar 2023 — Present · New York, NY, US
Drives the strategy, execution and ongoing management of JetBlue brand advertising working cross-functionally with internal and agency stakeholders to ensure cohesion across paid, owned and earned touchpoints.• Manages co-op program with tourism boards and airport partners, supporting co-brand campaigns, leveraging partner funds to drive brand equity in focus cities.• Supports marketing in the DR and PR region, partnering with LACAR agency on digital and on-the-ground efforts for customers on-island.• Developed new processes to ensure cohesion among internal teams, driving a more efficient cross-functional process between channel owners, Brand, Legal, Corporate Communications, and Marketing Communications.
Skills
- Social Networking
- Brand Awareness
- Social Media Marketing
- Microsoft Excel
- Microsoft Powerpoint
- Integrated Marketing
- Microsoft Office
- Time Management
- Social Media
- Percolate
- Advertising
- Public Relations
- Special Events Coordination
- Adobe Photoshop
- Teamwork
- Customer Service
- Blogging
- Research
- Communication
- Content Strategy
- Marketing Strategy
- Event Planning
- Radio
- Event Management
- Marketing
- Strategy
- Content Management
- Public Speaking
- Organization Skills
- Receptionist Duties
- Simply Measured
- Leadership
- Microsoft Word
- Wordpress
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