Larishka Dsouza
MBA 2025 IE Business School | Associate Marketing Manager, Direct Investing - TD Bank | Integrated Marketing Planner
- Role
- Associate Marketing Manager at TD
- Location
- Ithaca, NY, US
- LinkedIn followers
- 500 followers
About Larishka Dsouza
Marketing professional with 9+ years of experience in financial services, sports, and…
Experience
Associate Marketing Manager
Mar 2022 — Present
Developed and managed targeted marketing strategies to acquire clients for TD Direct; exceeding acquisition target by 310% in 2023 with the lowest cost per acquisition• Incorporated iterative language testing to optimize campaign content, achieving 150% increase in open rates and 100% increase in click-through rates, highest since Easy Trade\'s launch in January 2022• Designed Easy Trade\'s first annualized dynamic Always On Triggers creative using data-driven technology, cutting costs by 50% and improving speed to market by 30%• Spearheaded paid media campaigns for targeted segments during investor season, generating 500MM+ clicks and 50MM+ impressions, earning a Bronze at the Pan-Canada Effie Awards• Co-lead for Wealth VP\'s Bi-Weekly Team Meeting; coordinating marketing updates and enterprise decisions• Member of Persons with Disabilities Committee, Wealth Social Committee; Forever Proud committee and Senior Ambassador for United Way Employee Giving Campaign
Education
University of Mumbai
Master of Arts - MA, History
2011 — 2013
St. Xavier's College
Bachelor of Arts (B.A.), Psychology & Sociology
2006 — 2011
IE Business School
Master of Business Administration - MBA
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