Laren Helms
Digital Sales & Marketing Director
- Role
- Digital Sales & Marketing Director at Lightspeed Aviation
- Location
- Portland, OR, US
- LinkedIn followers
- 500 followers
Experience
Digital Sales & Marketing Director
Nov 2023 — Present · Lake Oswego, OR, US
Manage web development (WordPress/WooCommerce), ecommerce sales, SEO, analytics, digital advertising, content development, product photography, and email marketing automation (HubSpot). Responsible for maintaining and auditing HubSpot CRM database contacts) and creating analytics reports Increased Google Ads CPC ROAS by 690% YoY (from 1.4x to 11.1x) and ad revenue by 464%
Education
Indiana University - Kelley School of Business
Master of Science (MS)
2016 — 2018
Indiana University - Kelley School of Business
Master of Business Administration (MBA)
2016 — 2018
Cornell University - Johnson Graduate School of Management
Certificate
2014 — 2015
Brigham Young University
BA
2007 — 2012
Skills
- Editorial Calendars
- Public Speaking
- SEO
- E-Commerce
- Social Media
- Social Media Marketing
- Marketing
- Web Marketing
- Search Engine Optimization (SEO)
- Online Advertising
- Strategic Planning
- Email Marketing
- Public Relations
- Story Pitching
- Marketing Strategy
- Sitecore
- Scrum
- Copywriting
- Advertising
- Online Marketing
- Paid Search Campaigns
- Magento
- Press Releases
- Marketing Planning
- Chinese
- Google Analytics
- Photoshop
- Strategic Communications
- Blogging
- Wordpress
- Digital Marketing
- Editing
- Newsletters
- Web Content Management
- Content Management
- Leadership
- Adobe Photoshop
- Photo Editing
- Marketing Communications
- Metrics Reporting
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