Larayne Holton

About Larayne Holton

MY PASSIONS: 1. Marketing 2. The customer experience 3. Creating and guiding marketing projects through the process. I will always love the challenge of bringing a project, with its business objectives achieved, to fruition for the delight of customers. I am a proven team leader for concept development, business strategy and brand alignment, iterative processes including Agile and award-winning deliverables. More than fifteen years of success aligning business objectives with cross-functional team projects, including creative/tech teams; client and stakeholder objectives; and consumer delight. Unique executive producer, marketing manager and project manager skill sets reflecting breadth and depth of multimedia experience. Accomplishments include leading/supporting teams (writing/editing, strategy, creation, production, managing) on technical projects for mobile, web, print, corporate video, integrated ads and social media programs, video games, national/international television shows and television spots. Specialties include-Cross-functional team management -Proven success at meeting business objectives while delivering for consumer needs -Superb cross-functional team leadership skills -Proficiencies in new technologies -Proven concept-to-completion strategies -Negotiations -Budgeting (projecting, monitoring, balancing)-Licensing -Excellent track record meeting objectives on project brand, quality, budget, schedule and scope in deadline-oriented, fast-paced and quality-driven environments

Experience

1. Owner, Strategist

   Charmed Minds

   Jun 2017 — Present · Everett, WA, US

   We are a boutique marketing agency dedicated to helping small businesses build authentic brand experiences to engage customers and grow revenue.