Lara Tanbay
Marketing | Project Management | Strategy
- Role
- Senior Associate, Client & Database Marketing at New York Life
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Lara Tanbay
Lara is a Global Strategic Marketing Professional with 10+ years of experience consulting for Fortune 500 clients in lifesciences, biotech and medtech. She has consulted on pricing and market access for clients, including Baxter International, Boehringer Ingelheim, Hillrom, IMS Health, Lonza, Roche and more. Lara enjoys shaping product value, navigating market access and deciphering market-ready pricing for clients. She has 5+ years of experience managing research projects in the U.S, Germany and Turkey. Her specialty is in developing primary research and analysis by conducting conversations with stakeholders. Specialties: High level relationship management, global go-to market strategy, new business development, sales, marketing, market research, market intelligence, competitive intelligence, project management and product marketing. • Highly adaptable to changing environments and accustomed to ambiguity • Possesses an intellectual and analytical curiosity to ask questions and solve problems for corporations
Experience
Senior Associate, Client & Database Marketing
Jan 2023 — Present · NY, US
Manage 3 ongoing monthly campaigns in direct mail. • Support client marketing campaign planning, geared toward client utilization and retention.
Education
Columbia University in the City of New York
B.A., Political Science, concentration in International Affairs
Thunderbird School of Global Management
M.B.A., Global Management
2005 — 2007
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