Lara Skripitsky

Managing Director, Mcdonald\'s Switzerland @McDonald's

Toronto, ON, CA
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Jun 2023 — Present

Managing Director, Mcdonald\'s Switzerland @McDonald's

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Lausanne, CH

EDUCATION

N/A

Ivey Business School at Western University

MBA, General Management, Marketing

N/A

Queen's University

BAH, Women's Studies and English

SKILLS

SEOStrategySocial MediaSocial Media MarketingWeb AnalyticsIntegrated MarketingNew MediaMarketingSearch Engine Optimization (SEO)Online AdvertisingStrategic PlanningMarketing ManagementEmail MarketingAnalyticsPublic RelationsContent StrategyBusiness StrategyMarketing StrategySemPublishingAdvertisingDigital StrategyOnline MarketingDigital MediaGoogle AnalyticsCustomer InsightDigital MarketingConsumer InsightsTeam LeadershipProduct MarketingMarketing CommunicationsCompetitive AnalysisBrand Development

ABOUT LARA SKRIPITSKY

Lara is an executive leader known for driving large-scale transformation and building teams that deliver sustained growth. She specializes in modernizing complex organizations across technology, operations and customer experience, with a career that spans some of Canada’s most recognized brands.As Managing Director of McDonald’s Switzerland, Lara leads the transformation and growth of the business, strengthening operational excellence, deepening franchisee partnerships and elevating the guest experience. Previously, she served as CTO and later Chief Technology and Operations Support Officer for McDonald’s Canada, where she spearheaded digital, technology and operational advancements that reshaped how the system serves restaurants and guests.Lara’s earlier leadership roles at Johnson & Johnson, Rogers, Torstar Digital and General Mills built a deep foundation in digital strategy, product innovation, brand building and P&L ownership. Across every chapter of her career, she has been a catalyst for change, known for turning complexity into direction, accelerating modernization and uniting cross-functional teams around a clear path forward. She brings a disciplined, people-centered approach to transformation and is recognized for creating clarity, building momentum and enabling organizations to realize their full potential.

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Lara Skripitsky — Managing Director, Mcdonald\'s Switzerland at McDonald's in Toronto, ON, CA | Unifers