Lara Philipps

About Lara Philipps

Experienced strategic marketing communications professional with a demonstrated history of implementing successful integrated marketing initiatives in the in-house and agency setting. Skilled in digital marketing (website development and management, organic and paid social media, SEM, SEO, email), content development (video, social media, web, email, print), corporate communications, branding, and strategic planning and reporting. Excellent project management, organization, and attention to detail skills. Well-rounded marketer with a demonstrated ability to manage multiple projects at one time, work well across functions, and meet deadlines.

Experience

1. Director of Digital and Social Media

   Elizabeth Seton Children’s

   Jan 2026 — Present

   Oversee the social media, web, and email strategy for a children’s healthcare and education nonprofit. Improved social media engagement rate by 740% compared to the same period the previous year. Developed organization’s first communications calendar and content strategy, working in collaboration with departmental partners. Introduced new systems and processes to improve workflow, collaboration, and productivity amongst teams. Develop digital collateral including videos, graphics, and photography. Manage vendor relationships for digital marketing, website, video, and photography. Manage multiple projects and priorities at one time, always meeting deadlines in advance. Leverage analytics to assess results and optimize efforts.

Education

• Boston College

  B.A., Cum Laude, Communication, International Studies