Lara Müller
Trade Analytics Lead @CMA CGM
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WORK HISTORY
Trade Analytics Lead @CMA CGM
I head a team of trade analysts focused on transforming data into strategic, revenue‑driving decisions. My key responsibilities include leading and developing the team, steering trade strategy and performance management, and partnering closely with commercial and operations stakeholders. I am accountable for designing and optimizing trade analytics processes, improving pricing and trade mix, and enabling data‑driven decisions that deliver measurable impact on revenue, margin, and overall business performance.
EDUCATION
KPI. Management University Ohio
Certified Strategy Professional (CSP), Strategie
Akademie Hamburger Verkehrswirtschaft
Fachwirtin für Güterverkehr und Logistik/ Bachelor of Transportmanagement and Logistics, BWL, Logistik, Marketing, Führung
a. hartrodt / Handelsschule Holstenwall
Kauffrau für Speditions- und Logistikdienstleistungen, Logistik-, Material- und Beschaffungsketten-Management
University of Hamburg
Bachelor of Arts - BA, Sozialökonomie - Schwerpunkt BWL
Fachhochschule des BFI Wien
Master of Business Administration - MBA, General Management
ABOUT LARA MÜLLER
I build commercial systems that perform — and keep performing.With 12+ years in global shipping and logistics, I have moved from frontline sales into commercial transformation and performance architecture. My focus is not short-term optimisation, but structural clarity: decision logic, governance, and operating models that enable sustainable margin quality and customer impact.I have led global sales transformation initiatives affecting sales professionals and currently steer trade performance. My work sits at the intersection of Trade, Sales, Pricing and Executive Steering.What drives me:Designing performance architectures that reduce friction, clarify ownership, and increase customer-facing impact at scale.I believe sustainable growth is not created by heroic individuals, but by well-designed systems.
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