Lara Lee

Independent Director, Board & Committee Chair

Role
Independent Director at Liberty Safe
Location
San Diego, CA, US
LinkedIn followers
500 followers
General Business & ManagementView LinkedIn profile

About Lara Lee

Independent director, board and committee chair, chief executive, Fortune 50 officer and intrapreneur, experienced across Asia, Europe and USA. Expertise in branding, innovation, digital/tangible customer experience, ESG and culture. 30+ years pioneering new territory, dealing with disruption and leading transformation for Harley-Davidson, Lowe’s and other iconic global brands, delivering P&L impact from strategy through execution in turnaround, restructuring and high growth situations across industries. Interested in additional board service for companies facing market, channel and business model disruption and those looking to grow through innovation, international expansion, digital transformation, and new market development.Specialties: Omnichannel customer experience, innovation, growth ecosystems, brand communities, customer-funded marketing, premium branded products, consumer services and experiences, turning cost centers into profit centers, growth strategy and culture, business repositioning and reinvention, lifestyle branding, global distribution. Fortune 50, mid-cap, small-cap and small/medium enterprise (SME) experience across sectors (retail, consumer durables, lifestyle brands, manufacturing, distribution, professional services, recreation, travel, entertainment, apparel, education, consumer services, motorcycling, tech, utilities, chemicals, construction) and channels (specialty retail, franchise, dealer, licensing, e-commerce, consumer-direct, digital-first, joint ventures and alliances) including B2B, B2C, B2B2C, DTC.

Experience

  1. Independent Director

    Liberty Safe

    Oct 2021 — Present · Provo, UT, US

Education

  • The Lauder Institute - University of Pennsylvania

    Master's Degree, International Studies - East Asia

  • The Wharton School

    MBA, Multinational Management

  • Brown University

    BA, Chinese Language

Skills

  • Apparel
  • Franchising
  • Licensing
  • Business Alliances
  • Consumer Products
  • Customer Insight
  • Joint Ventures
  • Cross-Functional Team Leadership
  • Marketing Strategy
  • Product Development
  • Crm
  • Manufacturing
  • Strategic Thinking
  • Entertainment
  • P&L Management
  • Product Management
  • Retail
  • B2b
  • Marketing
  • Strategic Partnerships
  • Business Development
  • Construction
  • Organizational Design
  • Strategy
  • E-Commerce
  • Training
  • Management
  • Strategic Planning
  • Start-Ups
  • Finance

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Lara Lee — Independent Director at Liberty Safe in San Diego, CA, US | Unifers