Lara Leone

About Lara Leone

Experienced Marketing Program Manager with a demonstrated history of working in the sporting goods industry. Strong media and communication professional skilled in Event Management, Media Relations, Marketing Event Planning, Management, and Sponsorship Sales.

Experience

1. Marketing Operations Program Manager

   ASICS America Corporation

   Feb 2015 — Present · Irvine, CA, US

   Responsible for the management of all projects (for Trade Marketing, PR, Digital Marketing, HR, Sales, and Sports Marketing) flowing through the Creative Services Team (up to 50 projects in progress at any one time)• Manage the Traffic Specialist• Receive, review and filter all in-coming requests and briefs • Plan, assign and control the day-to-day schedule of the Creative Service Team (designers, freelancers and production artists)• Ensure all milestones and deliverables are met; actively seek out information to avoid scope creep• Partner with the Photo Studio Team to ensure assets are created for final deliverables• Prioritize and re-prioritize all projects to accommodate timelines and a variety of unforeseen issues• Define, build and manage process and procedures in partnership with the Operations Manager• Leads cross-functional, kickoff and creative review meetings • Communicate with all stakeholders throughout various stages of the projects• Manage internal project trafficking software to ensure all communication is documented• Partner with legal team to ensure all creative content is compliant• Foster an environment of collaboration, problem-solving and informed communication• Proactively identify potential roadblocks related to resources and timelines• Proof projects to align with brand guidelines

Education

• Temple University

  Masters of Education, Sports Management

  2002 — 2004

• Rowan University

  Bachelor of Arts, Major: Public Relations Minor: Business Administration

  1998 — 2002

Skills

• Research
• Sponsorship Sales
• Marketing
• Sponsorship
• Promotions
• Event Management
• Marketing Communications
• Facebook
• Advertising
• Management
• Social Media Marketing
• Account Management
• Experiential Marketing
• Event Planning
• Sports
• Social Media
• Sports Marketing
• Integrated Marketing
• New Media
• Leadership
• Digital Marketing
• Relationship Marketing
• Public Relations
• Media Relations
• Email Marketing
• Copywriting
• Marketing Event Planning
• Sponsorship Activation
• Brand Management
• New Business Development
• Marketing Strategy
• Brand Development