Lara Herger
Territory Sales Executive @Zomedica
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WORK HISTORY
Territory Sales Executive @Zomedica
US
Zomedica delivers forward-thinking solutions for the veterinary industry, including advanced endocrine diagnostics, shock wave therapy for musculoskeletal conditions in both large and small animals, cutting-edge monitoring technology, and modern hemostasis systems. In my role, I identify and prioritize the hospitals and practices that will benefit most from these tools, build targeted strategies for engagement, and lead the execution of those plans to drive measurable clinical and business impact. As a fast-growing veterinary start-up, Zomedica depends on effective new-account penetration, sustained relationship development, and consistent sales performance, all of which are central to my responsibilities.
EDUCATION
Penn State University
BS, Animal Science
ABOUT LARA HERGER
As the National Director of Sales & Marketing at AnimalScan Advanced Veterinary Imaging, I have over 20 years of experience in the animal health industry, with a focus on selling and marketing cutting-edge diagnostic solutions to specialty hospitals, universities, and corporations. I have successfully launched and led a new division that delivers MRI and CT equipment and services to veterinary clinics across the US, achieving consistent growth of between 50%-200% year-over-year from 2014 to 2022. I have also consulted and assisted the CEO and CFO on corporate contracts, sales projections, and budget management. My strengths include account penetration, relationship building, problem solving, and revenue recognition. I am passionate about providing best-in-class imaging and therapeutic solutions to improve the health and well-being of animals and their owners.
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