Lara Gunn
Digital Conversion Optimisation Manager @Lloyds Banking Group
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WORK HISTORY
Digital Conversion Optimisation Manager @Lloyds Banking Group
London, GB
EDUCATION
University of Strathclyde
History & Politics
CIM | The Chartered Institute of Marketing
Professional Diploma in Digital Marketing
CIM | The Chartered Institute of Marketing
CAM Diploma in Marketing Communications
SKILLS
ABOUT LARA GUNN
Creative digital marketer with extensive experience in developing and delivering strategic projects, managing websites, and providing insight and analysis which increases customer engagement and maximises sales and ROI.Specialties: Digital marketing campaigns, project management, demand conversion & user experience, digital strategy development & implementation, SEO, PPC, social networking, cross channel integrated marketing, insight & analytics, user experience, content management, Agile SCRUM methodology (certified SCRUM Master).
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