Lara Fischman
Agency & Operations Leadership | Stakeholder & Complex Process Management | Brand Management
- Role
- Managing Director at Marchio
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Lara Fischman
Creative problem solver. Expert in agency operations, client relationships, project management and process for strategy and creative delivery. Cross-functional team leader from complex, enterprise-level initiatives to campaigns, from boutique firms to global companies.Collaborative, curious and resourceful, with an intuitive ability to manage people and teams. Passionate about processes for effective management and organizational growth.
Experience
Managing Director
Mar 2022 — Present · Los Angeles, CA, US
Cultivate new business, develop proposals, statements of work and contracts; maintain master services agreements.• Design project plans and run day-to-day to meet varying and complex stakeholder needs, approval gauntlets and slates of deliverables.• Oversee operations, account management and project management. Marchio specializes in foundational brand work (market research, strategy and positioning, naming, messaging, visual identity, launch and implementation planning, marketing strategy and campaigns). • Manage client relationships from director level to C-suite. Communications, budgeting, scheduling, and account planning. • Manage and forecast revenue and resourcing.• Lead brand launch and implementation practice, helping clients plan for executing, launching and maintaining brands and managing cross-functional workstreams.• Develop and maintain bench of freelance talent, vendors and partners.
Education
Vassar College
BA, English
The University of Texas at Austin
MA, American Studies
Skills
- Leadership
- Direct Mail
- Strategic Thinking
- Helping Clients Succeed
- Advertising
- Volunteering
- Building Relationships
- Digital Marketing
- Product Marketing
- Project Management
- Brand Development
- Interactive Advertising
- Brand Management
- Organizational Capability
- Digital Media
- Strategy
- Account Management
- Integrated Marketing
- Brand Architecture
- Baking
- New Business Development
- Client Liaison
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