Lara Ferreri
New York University 2023
- Role
- Social Media Assistant at Sara Mccord Communications
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Lara Ferreri
Experienced fashion and content professional with 5+ years in luxury retail, digital…
Experience
Social Media Assistant
Feb 2025 — Present
Create and optimize Pinterest content across multiple brand accounts, tailoring captions and creative assets to drive traffic to client websites and social platforms-Schedule Pinterest posts and manage a seasonal content calendar to align with trend cycles, product launches, and campaign goals-Organize and maintain a streamlined digital asset workflow, ensuring all creative files are properly archived, named, and accessible for internal use-Support daily content execution across Instagram and Pinterest, ensuring consistency with brand voice, visual identity, and marketing strategy-Manage community engagement via Instagram by responding to DMs and comments to build brand loyalty and monitor sentiment-Track and analyze performance metrics in Excel to support strategic reporting and guide future content direction-Conduct daily trend analysis and cultural research to inform content development, storytelling, and creative briefs-Source and present relevant media references and articles to inspire content ideation and support broader client marketing goals.
Education
New York University
Bachelor of Science - BS, Integrated Design and Media
2019 — 2023
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