Lara Bernhardt
Strategic Marketing Leader | Expert in Shopper, Digital, & Direct Marketing, Multichannel Campaigns, and E-comm | Driving Brand Growth and Market Penetration
- Role
- Consumer Digital Marketing at Hamilton Beach Brands Inc.
- Location
- Chester, VA, US
- LinkedIn followers
- 500 followers
About Lara Bernhardt
Dedicated, creative, and energetic marketing leader with diverse experience in fast-paced environments spanning CPG, travel/hospitality, retail, and financial marketing spaces. Hands-on leader and influencer with excellent communication, analytical, multitasking, decision-making, and problem-solving skills. Areas of Experience: Areas of Experience: Corporate Marketing, Executive Collaboration, Lead Generation, Creative Development, Consumer Acquisition, Team Leadership, Project Management, Digital Marketing, Direct Marketing (Direct Mail & Email), Customer Relationship Management (CRM), Consumer Research & Segmentation, Marketing Analysis, Brand Management, B2C Marketing, Budget Management, Copywriting & Editing, Media & Content Production, Integrated Marketing, Executive Collaboration, Marketing Analysis, Strategic Planning, Team Leadership
Experience
Consumer Digital Marketing
May 2025 — Present · Glen Allen, VA, US
Consumer Digital Marketing leader to a high‑impact team of three full‑time marketers responsible for driving awareness and conversions across organic and paid social media, affiliate marketing, UGC and influencer partnerships, Google Ads, and retail media platforms, including Walmart Connect and Target Roundel. In addition to channel strategy and performance, I lead the development of campaign content and oversee our Klaviyo ESP/CRM—connecting storytelling, data, and execution to deliver cohesive, results‑driven consumer marketing.
Education
University of Mary Washington
Bachelor of Science - BS, Business Administration, Marketing concentration
1998 — 2002
UNC Kenan-Flagler Business School
Master of Business Administration - MBA, Marketing
Skills
- Digital Marketing
- Marketing Management
- Email Marketing
- Coremetrics Analytics
- Data Analysis
- Brand Development
- Direct Marketing
- Market Planning
- Market Research
- Digital Direct Marketing
- Management
- Budgeting
- Marketing Communications
- Marketing
- Customer Relationship Management (Crm)
- Advertising
- Public Relations
- Tableau
- Social Media Marketing
- Account Management
- Leadership
- Google Analytics
- Media Planning
- Salesforce.com Administration
- Direct Mail Campaigns
- Brand Management
- Litmus
- Marketing Strategy
- Creative Direction
- Budgets
- Direct Mail
- Integrated Marketing
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