Lara Bade
Senior Manager, Brand & Product Campaigns @Westwing
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WORK HISTORY
Senior Manager, Brand & Product Campaigns @Westwing
EDUCATION
Università Bocconi
Master of Science (MSc), Strategic Marketing
Maastricht University School of Business and Economics
Bachelor of Science (BSc), International Business
Laguna Beach High School, California, USA
Voluntary High School Year
Maastricht University School of Business and Economics
Master of Science (MSc), Strategic Marketing
OTH Regensburg
Bachelor of Arts (B.A.), Business Administration
Hanze
Bachelor of Arts (B.A.), International Business Studies
Gymnasium am Kaiserdom
Higher Education Qualification
Nanyang Technological University Singapore
BSc. International Business
ABOUT LARA BADE
A lover and subscriber of creative endeavors, ambitious ideas and powerful storytelling. 6+ years of experience owning and driving brand marketing initiatives end-to-end, from strategy definition and creative concept development through to activation strategy and execution. Strong ability to build and evolve emotionally resonant campaigns, grounded in consumer insights and cultural relevance.Deep expertise in leading brand campaigns, brand collaborations, and product marketing, paired with a strong understanding of media strategy and its impact on brand and business performance. Proven track record of identifying high-impact opportunities and driving cross-functional projects that deliver measurable business results.
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