Lara Adkins
Global Brand & Marketing Lead | Data-Driven Growth & Digital Innovation (B2B + B2C) | Delivering Billion $ ROI | ⚽ Avid Soccer Mom to 2 Fierce Female Footballers
- Role
- Global Brand & Product at Project Management Institute
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Lara Adkins
Global brand and marketing leader driving growth through strategy, storytelling, and innovation. I\'ve led campaigns and creative for iconic brands like Amazon, AWS, and Starbucks, building systems that connect with customers and deliver results. I sit at the intersection of brand and performance, now evolving that work through generative AI tools to accelerate content, sharpen messaging, and test what works—faster and smarter. I lead with data, creativity, and collaboration to build brands people believe in and systems that scale and drive real business impact.
Experience
Global Brand & Product
Sep 2024 — Present · US
Education
University of Oregon
BA, Marketing
1991 — 1995
Skills
- Product Marketing
- Product Development
- Timeline Management
- Product Management
- Retail
- Vendor Relations
- Business Planning
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Brand Development
- Strategic Planning
- Team Building
- Management
- New Business Development
- Communicator
- P&L
- Marketing Communications
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